Most SEO budgets are spent chasing searches that were never going to buy. Paste your keyword list and see which ones are worth the money — and which are quietly burning it.
Ranking first for a keyword that never converts isn't a win — it's an expensive vanity metric. We've audited Tauranga accounts where a third of the budget was going to searches that could never, under any circumstances, become a customer: people looking for jobs, students doing homework, DIYers hunting for a free guide.
Ready to buy. A service plus a place ("plumber Papamoa"), or urgency ("emergency", "today", "near me"), or commercial words ("cost", "quote", "hire"). These people are choosing a business. This is where the money goes.
Researching. "How to", "what is", "vs", "guide". They're learning, not buying — yet. Worth earning organically with content, because being genuinely useful now is how you get remembered later. But paying per click for them is usually a waste.
Burning your budget. "Jobs", "salary", "course", "free", "template". No version of this person becomes your customer. These belong in your negative keyword list, today.
Suburb names are a buying signal here in a way they aren't everywhere. Someone searching "plumber Papamoa" or "electrician Mount Maunganui" has a job and a location and is picking someone. Those searches are gold, they're less contested than the city-wide terms, and most of your competitors have no page for them.
Want the real version, with your actual search volumes and competitors? That's what the free audit is.
The tool shows which searches are worth winning. The audit tells you whether you can — and what it would take.